In the 20th century the world of pets changed completely. Social, technical and cultural upheavals linked to
urbanisation, advances in medicine and science and the rise of mass culture had a strong effect on how people treated animals. Over the century pets became a natural part of people's lives, and this was when breed standards, new technology
and large-scale animal welfare programmes appeared.
In the 20th century pedigree animals, as well as projects for animal care, welfare and protection, became everyone's concern.